When we look at famous stars, we see their skill and talent and we are in awe of their power to attract and hold peoples’ attention. But seldom, do we think about the countless little steps that had to be taken to bring this person into the limelight. This job of searching, finding, and promoting talent is called talent management. Like any other job, talent management, too, has its ups and downs. Talent Manager George Dickinson shares his views on the challenges and the rewards he experiences in his job.
There are several reasons anyone who is contemplating a career as a talent manager would find it attractive. The most common among them is the glamour quotient. The job puts one in the arts and entertainment space that is far removed from jobs that are considered mundane. You are always rubbing shoulders with celebrities or would-be celebrities when you are a talent manager.
The other positive aspect of the job is the opportunity to meet awesome people all the time. In this job, you are meeting extraordinary singers, rappers, songwriters, and producers all the time. And this keeps you inspired all the time.
The more experienced one is in this job, the more command do they achieve over the cultural landscape. A good talent manager can introduce, change and alter trends through the kind of talent they are choosing to promote.
It may not be difficult to spot talent. What’s difficult is to retain the talent. Poaching is common in the talent management industry. Artists choose to change their talent managers for various reasons. This is the biggest challenge for talent managers.
The second biggest challenge is promoting the acquired talent. The big labels are ever-so-choosey with new talent. And the audition process can be rather taxing. Not all talented people are good entertainers.
The third challenge is consistency. Most talented people tend to lose steam after a couple of successes. Complacency sets in and ruins all the effort put in by the talent manager to promote the talent.
George’s view on talent management makes it clear that there is no job under the sun without disadvantages. So, if you’re aiming for a career as a talent manager, now you know what to expect, and what to do –stay positive, be consistent and just be good at what you do.
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