In today’s fast-paced digital landscape, where virality vanishes in minutes and attention is leased by the swipe, one name stands out for building something built to last: Hellcat PRiiMe.
Real name Biko Manus, PRiiMe isn’t chasing clout—he’s creating an ecosystem. From Wayne, New Jersey, he’s architecting a new kind of music economy rooted in ownership, scalability, and long-term strategy.
A Three-Pronged Empire
Hellcat PRiiMe operates at the intersection of music, marketing, and media through three core ventures:
- TUBLife Studios – A creative powerhouse for artists like Snoop Dogg, Juelz Santana, Fetty Wap, and Coi Leray. It’s more than a studio—it’s a scalable engine for producing culture with purpose.
- TLR Distribution – Co-founded with Chuck Olsen, this independent distribution network has empowered 400+ artists with control over their masters and data. With over 5.2 billion streams globally, TLR is flipping the traditional label model on its head.
- Adverium Digital Agency – Specializing in AI-driven marketing systems, Adverium helps brands convert attention into revenue. It’s not just for musicians—Adverium operates across cannabis, fashion, and e-commerce sectors with advanced CRM tools and conversion funnels.
System Over Stardom
PRiiMe’s mindset is clear: music is an asset, and every artist is a brand. He’s not chasing charts—he’s building repeatable business models. His core philosophy?
“Art creates culture, but systems create wealth.”
With this framework, he’s helping creators monetize beyond streams—turning fandom into ownership, and content into long-term community.
Scaling Talent, Not Just Products
Beyond infrastructure, Hellcat PRiiMe is a builder of people. He runs a mentorship network that reaches 400+ independent artists and entrepreneurs monthly. Backed by early guidance from industry veterans like Melvin “O Gates” Watson, Shy Boogs, and Destyn Hill, PRiiMe now helps emerging talent shift from hustle to strategy.
Building the Decentralized Creator Economy
The long game? Launching 1,000+ music entrepreneurs into ownership-driven careers. His vision is for a decentralized creative economy where success isn’t granted—it’s engineered.
“This isn’t about going viral—it’s about building legacy,” he says.
And the numbers back it up:
- 5.2B+ music streams
- 1.5B+ social media views
- $1M+ invested in artist growth
- Collaborations with Republic Records, Def Jam, and 300 Entertainment
- Official Recording Academy Class of 2025 member
Legacy Mode: Activated
Hellcat PRiiMe isn’t chasing the industry curve—he’s drawing the map. While others fight for visibility, he builds the frameworks that make visibility sustainable. This is music executive 2.0—part strategist, part engineer, part cultural architect.
And as the creator economy continues to shift, one thing is clear: Hellcat PRiiMe isn’t just in the game—he’s building the next one.
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