How “Justin from Walmart” Became Wave Rich Overnight

In a whirlwind turn of events that feels like something out of a movie, Justin — known online as Justin From Walmart — is now making waves in the music scene under the name Wave Rich, after a chance encounter that changed his life forever.

It all went down on June 6th, 2025, at a Walmart in upstate New York. Touring indie label Swaggertown Records, known for their raw talent and viral moments, was passing through town during a pit stop on their tour. With cameras rolling and energy high, label artists Jake Strain and RCXY were roaming the store with the rest of their crew when they came across Justin, a regular Walmart employee at the time, manning his post.

What happened next has become underground legend: after a brief conversation and witnessing Justin’s charisma and confidence firsthand, Swaggertown Records offered him a once-in-a-lifetime opportunity on the spot — quit your job, hop in the van, and perform with us tonight.

Without hesitation, Justin clocked out, took off the blue vest, and transformed from a retail worker into Wave Rich, stepping into his new persona with bold energy. That same night, Wave Rich found himself on stage opening for Afroman at The Westcott Theatre in Syracuse, NY. The energy was electric.

In a moment that’s since gone viral on social media, Jake Strain and RCXY hyped up the crowd as Wave Rich took center stage. They handed him a handful of single dollar bills, which he sprayed across the audience before tossing his Walmart uniform shirt into the crowd. As the crowd erupted in cheers, a chant spontaneously broke out:
“F— Walmart! F— Walmart!” echoing off the walls in a wave of rebellion and celebration.

The footage captured by Swaggertown’s tour crew has since exploded online, with fans praising the label’s fearless approach to artist discovery and Wave Rich’s bold leap of faith. What started as a typical shift for Justin has now turned into a full-fledged journey into music — and it’s only the beginning.

Wave Rich is expected to release music under Swaggertown Records later this summer, and if his debut is any indication, he’s bringing the same unapologetic energy to the booth that he brought to the stage.

From punching the clock to rocking the mic — Wave Rich is living proof that sometimes all it takes is one moment to flip your whole life around.

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