Music is the best way of expressing oneself where words fail, and that is why many refer to it as the soundtrack of life. The music industry is growing with new sounds and genres each day. To become successful in the music industry takes a lot of determination, hard work, and resilience because the industry is very competitive.
Paul Hernandez, CEO of Paul Hernandez music, an independent artist, songwriter, and bestselling author, shares five tips in building a successful music career. He was always passionate about music from a young age, which saw him pursue Music Business and creative arts at University. He has also featured in various albums, including ‘king culture” track number 4, “faith.” His goal is to get his music out there and help other artists, which motivated him to write “How to Sell Your Music Online.”
Here are five pro tips, according to Paul, that will help you build a successful career in the music industry:
- Know your target audience
Know what makes you stand out from the rest; grow your experience and improve your skills to make your music better. Different people prefer different sounds; as an artist, you have a target audience try to fit in their lives and know their trends as this will help them relate to your music better.
- Meet others in the industry
Networking is very important as it will help in promoting your music and brand. Also, by interacting with dominant players in the industry, you get to learn a thing or two on how to build your career and the various obstacles in the industry, and how to navigate through them.
- Stay in the Loop
Be up to speed with the shifts in trends. These days most artists are marketing their songs through YouTube, Instagram, and other social media platforms. The music industry is evolving quickly. Hence you need to be informed at all times.
- Follow your passion
Music is like any other job; it is essential you be passionate about it, which will make it easier to make necessary sacrifices that will support your career growth. When you pursue something you are passionate about, failure will never be an option.
- Invest in your brand
Success does not happen overnight; it takes a lot of struggles and effort. To become successful in the music industry, prioritize building your brand.
Paul has applied the points detailed above in his music and recommends them for other musicians. He has echoed this to the artists he helps and works with, and it could be the winning formula you need too!