GloRilla and Latto’s Cinematic Heist in “PROCEDURE”

GloRilla and Latto are bringing the heat in their latest collaboration, “PROCEDURE,” an electrifying track that blends powerful rhymes with cinematic visuals. The official video, directed by the legendary Benny Boom, transports viewers back to the ’90s, offering a fresh, high-energy take on the cult classic film Set It Off. But this isn’t just a typical music video—it’s a full-blown, adrenaline-pumping heist story that takes twists and turns to keep you on the edge of your seat.

In the video, GloRilla, representing her alter-ego Big Glo, and Latto as Big Mama, are partners in crime with a mission: pulling off the perfect bank robbery. The two rappers are a dynamic duo, setting up an elaborate scheme with the help of some questionable security guards, all aiming for a life-changing payday. Think of it as Set It Off meets the modern-day streets—a bold, high-stakes adventure that’s equal parts drama and thrill.

But the real plot twist hits hard when GloRilla’s character is jolted awake by a phone call from none other than Vivica Fox—star of Set It Off herself—revealing that the entire robbery was nothing but a dream. The video cleverly blurs the lines between reality and imagination, leaving fans wondering what’s real and what’s not. It’s a nod to the classic film while adding that signature GloRilla and Latto flair that fans love.

The video’s creative direction shows a clear homage to the powerful women of Set It Off, paying respect to the iconic heist drama that made waves back in the ’90s. But it also highlights how GloRilla and Latto are stepping into their own as powerful forces in the rap game, proving that they can not only spit bars but bring complex, engaging visuals to life.

With “PROCEDURE,” both GloRilla and Latto are proving they’ve got more than just musical talent—they’ve got the skills to tell stories that captivate and entertain. Whether you’re here for the music or the movie magic, this visual experience is one you don’t want to miss.