How Sam Adetunji Built A Cannabis Start-Up From The Ground Up

Born in Brooklyn, N.Y., to Nigerian parents, Samuel Adetunji says that his eyes were opened to the vast benefits of cannabis after seeing his own father struggle with liver cancer and finding relief through the use of cannabis oil. Adetunji was working for a Fortune 500 company in Washington, D.C., when he and his business partner, Joshua Green (also honored on our list this year), tried to obtain medical marijuana cards in the District and found it a less-than-seamless process. That inspired them to create Veriheal, a telehealth company that connects people all over the country with doctors in their state who can assess and recommend them for medical marijuana. Since 2017, the “cannatech” (cannabis technology) company has helped more than 100,000patients get their “puff puff pass” on, launched a scholarship to engage more college students of colorin marijuana research, and established itself as a leader in cannabis innovation and entrepreneurship—no small accomplishment in an industry in which only 4 percent of businesses are Black-owned.

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