Brandon Masters, known on stage as OLE_Brando, is a name you’ll want to remember if you’re into raw, authentic hip hop. Hailing from Houston, Texas, OLE_Brando’s journey into music wasn’t sparked by glitzy dreams of fame or fortune. Instead, it all started with a time of hardship and reflection when he found himself locked up. During that time, he discovered his true passion for music and knew that it was the key to not only his escape but his future.
From there, OLE_Brando began carving out his path in the music scene, establishing himself as an artist with a unique sound and undeniable presence. “Real smooth like playa like” is how he describes his style, a mix of laid-back vibes with hard-hitting truths. It’s this combination that resonates with fans, especially his city of Houston, where he’s not just another artist but a true representative of the culture. “My city loves me and relates to me,” he shares. “I was the first to do everything where I’m from, and I’m respected. The music speaks for itself.”
Having shared the stage with numerous artists, OLE_Brando’s career has been steadily growing. While he’s still on the rise, he recognizes that what he’s accomplished is just the beginning. His focus has always been on building organic relationships with his fans, and it’s paid off. He knows the importance of social media, not just as a promotional tool, but as a way to connect directly with his audience. “Social media is everything nowadays, and I’ve built everything off of it,” he says. “It’s definitely a part of my strategy.”
Despite the ups and downs that come with the music industry, OLE_Brando remains motivated by the drive to give his family a better life and provide opportunities for those around him. “I want to be a resource for my people to eat,” he explains. “That’s what keeps me pushing.”
With a new single, Homicide, on the horizon, it’s clear that OLE_Brando has much more to give. He’s ready to take his career to the next level, and with the support of his loyal fans and a dedication to his craft, there’s no telling how far this Houston native will go.
Don’t miss out—check out his latest single, “Homicide,” and follow him on Instagram @OLE_Brando for the latest updates.
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