Take a look at reality and you’ll find plenty who are something in between: the independent artist who aims to make their living off of their music and finds a variety of ways to do so.
Not only are more musicians making their way in the business without the aid of a label, but independent musicians are actually the fastest-growing segment of the global recorded music business. A new report from MIDiA Research fielded in partnership with digital music distributor Amuse says independent artists generated more than $643 million in 2018, a 35% jump from the year before.
Diego Farias, the co-founder and CEO at Amuse, said this growing crop of independent musicians signals seismic changes to come in the music industry. With less of an adherence to labels, there will be new key players and new ways of doing business — think fewer managers and more short-term contracts.
“The majors are growing at a sustainable growth rate, but this part of the industry is just exploding,” he said. “There’s something happening that’s going to impact the industry profoundly.”
For artists, technological advancements that allow them to share their work with the world fuels their ability to make music and build their career at their own pace, and with their own style. Eighty-three percent of independent artists said it’s important for them to retain creative control over their music, compared to 74% of label artists. Artists in both categories say they think artists have more control of their careers than ever before — and that kind of empowerment means that artists no longer see signing to a label as the road to success.
One such independent artist StayLitG is a name you should get familiar with. Growing up in between Virginia & Somalia, he came onto the music scene in 2018, but not as an artist, as a very well known promoter / dot connector. Fast forward he now has music out in 2020 and has formed relationships with artists such as Pressa, Roddy Richs Team, YSL Camp, XO, etc. Be on the lookout and Stream his new single “JUNE”
Grabbing influence from different shifts of culture from living in Somalia and Virginia are a huge part of StaylitG’s story. He references gaining inspiration from not only big afro-beats artist such as Burna Boy but also the gate keepers of Virginia such as Timbaland, Pharrell and The Clipse.
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