Kim Kardashian Says Lawsuit Filed By Black Small Business Owner Is “A Shakedown” Over ‘SKKN’ Trademark

Kim Kardashian says she’s the subject of a “shakedown effort” in response to the accusation she’s using her celebrity status to secure the rights to a skincare line after being sued for trademark infringement by a small business owned by a Black woman.

Last year Cyndie Lunsford, founder of a Black-owned company called Beauty Concept filed an opposition to block Kim Kardashian’s attempt to trademark the name “SKKN By Kim.” She argued that the name was too similar to her brand SKKN +, which was already on the market. Lunsford has been operating the business out of a location in Brooklyn since 2018. She has been “taking steps to expand into a bigger physical location” in New York.

According to TMZ, the company is now suing Kim Kardashian for trademark infringement, saying her brand is confusing customers. Lawyers for Beauty Concepts state they informed her of their trademark for “SKKN+” and asked that Kim not use similar branding. They claim the company ignored their request.

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