Rich Amiri has been making major waves in the music scene, and his latest collaboration with Internet Money on the single “KEEP IT COOL” proves he’s not slowing down anytime soon. The Boston-bred rapper, who earned a spot on this year’s XXL Freshman list, continues to solidify his place in the hip-hop world with this fresh release.
Amiri’s rise to prominence in 2023 was marked by two standout projects: Evolution and the fan-favorite Ghetto Fabulous. The latter project includes some of his most infectious tracks to date, such as “OUTTA THERE,” “AIN’T NOTHING,” and the hit “ONE CALL.” The success of these tracks, particularly “ONE CALL,” which garnered over 336 million streams, is a testament to his growing influence, especially in the underground trap scene. His deep voice and distinct flow have the potential to propel him into mainstream success if he maintains this momentum.
One of Amiri’s recent singles, “MADONNA & RIHANNA,” has already racked up over 8.6 million streams since its April release, further cementing his position as a rising star. With this kind of momentum, it’s clear that Rich Amiri is on a trajectory that could lead him to the top of the charts.
The latest single, “KEEP IT COOL,” is yet another win for Amiri. The track showcases his ability to adapt and shine on a range of beats. Here, he effortlessly syncs with a unique instrumental that blends video game-inspired sounds with a gothic twist. While this combination might seem unusual, the rage-infused beat hits hard and complements Amiri’s style perfectly. Despite Rich Amiri’s prominent presence on the track, “KEEP IT COOL” is actually an Internet Money release. The California-based production collective, led by Taz Taylor, is reportedly working on a new album, debunking previous rumors that the track would feature on Amiri’s upcoming project WAR READY.
As Internet Money gears up for their next big release, “KEEP IT COOL” is a promising taste of what’s to come. With Rich Amiri consistently delivering hit after hit, it’s clear that both he and Internet Money are forces to be reckoned with in the hip-hop scene.
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