Soulja Boy, the architect of hip-hop’s digital evolution, recently shared insights into how his debut single, “Crank That (Soulja Boy),” would fare in the contemporary music landscape. In an exclusive interview on Kids Take Over, the 33-year-old artist discussed the revolutionary impact of the track and how it paved the way for the internet/streaming era.
Reminiscing about the challenges of promoting music before streaming dominated the industry, Soulja Boy acknowledged the legendary success of “Crank That” in an era of iTunes and ringtones. “The numbers and shit that I did back then are legendary, amazing compared to today’s, from the technology that I was using,” he reflected.
The rapper then delved into the hypothetical scenario of releasing the hit in 2023, emphasizing the transformative power of social media. “Imagine if I had TikTok! What the fuck? You know how many people would have been doing the ‘Crank That’ dance?” he exclaimed, envisioning a cultural phenomenon driven by the viral nature of contemporary platforms.
Soulja Boy’s bold claims extend beyond this interview; in August, he took to Twitter to assert his role in birthing the new wave of hip hop through internet/streaming. As the hip-hop community continues to grapple with the artist’s influence, one can’t help but wonder how “Crank That (Soulja Boy)” would redefine success in the digital age of 2023.
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